For skincare & beauty brands on Shopify

Sell the routine, not just the product.

RoutineFlow turns every order into a complete, personalized routine — recommended on your product pages, and added in one click on your thank-you and post-purchase pages. Bigger baskets. Fewer confused customers. More repeat orders.

Early access before the public App Store launch. The thank-you routine card is free forever — the free plan is a real plan, not a trial.

Complete your routine

illustrative

Gentle Cleanser

Step 1 · Morning

In cart

Vitamin C Serum

Step 2 · completes it

Add · $32

Daily Moisturizer

Step 3 · completes it

Add · $26

SPF 50 Finish

Step 4 · completes it

Add · $24

Order value

$28

Full routine

4 products · 1 tap

FIRST ORDER · ECONOMICS

Avg. order (1 product)$66.00

Gross margin @ 69%+$45.50

Cost to acquire−$110.00

First-order profit−$20.50

Industry benchmark — beauty CAC ~$110, skincare AOV ~$66, 69% margin. Source: Eightx DTC benchmarks, 2026.

The uncomfortable math

Your first sale barely breaks even. Profit lives in the basket and the repeat.

You're not short on traffic. As one Shopify merchant put it, most beauty stores have "a single-product purchase issue, not a traffic issue."

A customer lands holding one product, quietly wondering "okay… now what?" — so they don't buy the serum that completes it, use it out of order, decide it "didn't work," and never reorder. That confusion is the refund, the ticket, and the lost lifetime value, all at once.

Why it works

One move fixes your three worst numbers at once.

Selling the routine isn't three features. It's a single change that lifts the basket, cuts confused-customer returns, and starts the repeat loop — together.

↑ AOV

Bigger baskets, this week

Bundle the full regimen at the product page and post-purchase. Measurable in week one — the easiest yes.

↓ Returns

Fewer "it didn't work"

The right products in the right order means fewer refunds — a margin win hiding inside a sales feature.

↑ Repeat

A reason to come back

Routine emails bring them back for the next step — feeding retention, the only place beauty makes real profit.

How it works

Three places you already own — working harder.

01 · Product page

"Complete your routine" on every PDP

Shoppers see the exact products that pair with what they're viewing — in the right order, one tap away.

02 · Thank-you page

Your most-read page. Today, your emptiest.

The post-purchase page gets more undivided attention than any product page — and usually shows an order number. RoutineFlow turns it into a personalized routine with a one-click add.

03 · Routine emails Coming soon

A nudge back when it's time to restock

Follow-up emails teach the routine and bring customers back for the next step — turning a one-time buyer into a repeat one.

No catch

Built by people who've read the app bill.

You've installed enough apps that overpromised, slowed your store, and quietly billed a cut of your sales. This isn't that.

✦

Never a cut of your sales

You pay one price for your order volume — no revenue share, no per-order fees. Outgrow a tier and you'll see it coming.

✦

Installs in a click, no dev time

A Shopify checkout extension and theme block. No code, no agency, live the same day.

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Won't slow your storefront

Lightweight by design. No render-blocking bloat added to the pages that convert.

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Your products, your voice

Routines are built from your own catalog and read like your brand — not generic filler.

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The free plan is real

The thank-you routine card is free forever. Upgrade only when it's already paying for itself.

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See it before you commit

No demo wall. Early-access brands get hands-on onboarding — we set up your first routines with you.

Pricing

Priced to your order volume — never your sales.

Start free up to 100 orders a month. Upgrade only when your volume grows — no revenue share, no per-order fees, ever.

Free

up to 100 orders / mo

✓ Thank-you routine card
✓ Product mapping
✓ Routine preview

Reserve my spot

Starter

up to 500 orders / mo

$19/mo

✓ Everything in Free
✓ Full routine engine — product page + post-purchase
✓ Bundles, downsells & A/B testing
✓ Custom pairings & AI brand-voice copy
◷ Routine follow-up emails (coming soon)

Reserve my spot

Growth

up to 2,000 orders / mo

$39/mo

✓ Everything in Starter
✓ Room to grow — up to 2,000 orders
✓ Priority support

Reserve my spot

Scale

up to 5,000 orders / mo

$79/mo

✓ Everything in Growth
✓ Highest volume — up to 5,000 orders
✓ Onboarding help

Reserve my spot

Doing 5,000+ orders a month? Let's talk →
· No revenue share. No per-order fees. Ever.

Turn one-product orders into complete routines.

Join early access. We onboard brands in small waves and set up your first routines with you — before the public launch.

No spam. We only email about your early access.